Foresight in Practice

This collection includes case studies from ACCA, UNESCO, Romania, Malaysia and other case studies from around the world

  • Cover Image 1989: Why the Wall really came down…..
    Abstract:

    1989: Why the Wall really came down…..

    Looking backwards sometimes makes it easier to look into the future.

    Written by SAMI Associate James Blackmore-Wright

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1990: Foresight, small nations, and policy leadership
    Abstract:

    1990 – Foresight, small nations, and policy leadership

    Pacific island nations and the ‘slow tsunami’ of sea level rise

    Written by SAMI Principal Dr Wendy Schultz.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1991: Yes or No? for Scotland and the UK
    Abstract:

    1991: Yes or No? for Scotland and the UK

    This blog was written as we started a new year still in a “United” Kingdom. This would have been very different had the Scottish “Yes” campaign been successful. Although Scotland never lost its separate identity after the Act of Union, few would have believed that they would be able to vote on Scottish independence within their lifetimes, or that Scottish confidence would lead to so close a result.

    Written by SAMI Fellow Gill Ringland.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1993: Rethinking the company
    Abstract:

    1993: Rethinking the company

    As we wrote this blog, the UK Independence Party was making the headlines. Newspapers are under scrutiny for invasions of privacy and the security threat is at its highest level for years….

    Written by SAMI Associate James Blackmore-Wright.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1994: Developing new business streams
    Abstract:

    1994: Developing new business streams

    Gill Ringland introduces our 1994 blog, which comes from an article written by an employee of a major white goods company, engaged on a scenario planning exercise to shape its environmental policies. This case study was contributed to Scenario Planning: Managing for the Future. Its relevance today is two-fold: one, the emergence of a strategy from one scenario leading to good business in all scenarios, and secondly, it foresaw the move to shared resources and rental, and away from purchase and disposal

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1996: Four scenarios for public education in Seattle
    Abstract:

    1996: Four scenarios for public education in Seattle

    This excerpt is based on a case study by Jay Ogilvy published in Scenarios in Public Policy, and related to a project undertaken in 1996 by the teachers’ union, the Seattle Education Association, with the aid of Global Business Network.It describes scenarios for the future of education and how they have been used in Seattle. We include it in our series of blogs on the use of futures as it shows the breakthroughs in understanding, leading to action, that can arise through a well-managed scenario project.

    Written by SAMI Fellow Gill Ringland

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1997: Scenario Planning: Managing for the Future
    Abstract:

    1997: Scenario Planning: Managing for the Future

    The first edition of this appeared in 1997. It was an immediate success for a number of reasons.

    Written by SAMI Fellow Gill Ringland.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1998: Foresight of cultural change in Turkey
    Abstract:

    1998: Foresight of cultural change in Turkey

    This blog is based on a case study, written by Adam Scott and Adrian Davies of SAMI, and published in Scenarios for Business by Gill Ringland

    Written by SAMI Principal Cathy Dunn

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 1999: Scenarios for Scotland
    Abstract:

    1999: Scenarios for Scotland

    We’ve just lived through the Scottish Independence referendum, with the parties’ different visions of the future. Back in 1999, when the first Scottish Parliament was elected, SAMI were working on alternative Scenarios for Scotland in 2015 – so what better time to review that work?

    Written by SAMI Principal Huw Williams

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2.1 The CEO fires himself: a tragedy
    Abstract:

    This was a bitter experience, in which a scenario planning process aimed at helping managers make decisions eventually cost one of them his job.

    Extracted from "Scenario projects in Japanese government: Twenty years of experience, five tales from the front line" GraSPP-DP-E-15-001, © Masahiro Kakuwa, March 2015

    Keywords(s): Scenario projects; Japan; Japanese Government; March 2015; Masahiro Kakuwa; twenty years experience; tales from the front line; GraSPP-DP-E-15-001; University of Tokyo; Shell; scenario planning; public sector; private sector; differences
  • Cover Image 2.2 Nuclear power: the scenario as weapon and work of art
    Abstract:

    This project was carried out in 2004/05 before the earthquake, tsunami and Fukushima Nuclear power incident in March 2011. This was a failed project, and a negative personal experience. The scenario study in question would be abandoned, never to see the light of day

    Extracted from "Scenario projects in Japanese government: Twenty years of experience, five tales from the front line" GraSPP-DP-E-15-001, © Masahiro Kakuwa, March 2015

    Keywords(s): Scenario projects; Japan; Japanese Government; March 2015; Masahiro Kakuwa; twenty years experience; tales from the front line; GraSPP-DP-E-15-001; University of Tokyo; Shell; scenario planning; public sector; private sector; differences
  • Cover Image 2.3. Energy: a successful case of derailment
    Abstract:

    The “Energy 2030” project was sponsored by METI, the Japanese Ministry of Economy, Trade and Industry, took nine months to finish, and was published in May 2005.

    Extracted from "Scenario projects in Japanese government: Twenty years of experience, five tales from the front line" GraSPP-DP-E-15-001, © Masahiro Kakuwa, March 2015

    Keywords(s): Scenario projects; Japan; Japanese Government; March 2015; Masahiro Kakuwa; twenty years experience; tales from the front line; GraSPP-DP-E-15-001; University of Tokyo; Shell; scenario planning; public sector; private sector; differences
  • Cover Image 2.4. Urban planning: academia learns the public scenario game
    Abstract:

    The study team tried to illustrate the several possible shapes of Japan’s urban design and civic mobility in the coming century. They came up with two scenarios. “Public Transport Scenario” told of heavy investment in, and utilization of, Japan’s public urban transport system, bringing about a society with low carbon emissions. “Private Transport Scenario” explained how electric vehicle (EV) technologies and related services would boost the Japanese economy and gradually change Japan’s transport and urban societal system. Both scenarios called for the government to play a significant role in order to bring them about.

    Extracted from "Scenario projects in Japanese government: Twenty years of experience, five tales from the front line" GraSPP-DP-E-15-001, © Masahiro Kakuwa, March 2015

    Keywords(s): Scenario projects; Japan; Japanese Government; March 2015; Masahiro Kakuwa; twenty years experience; tales from the front line; GraSPP-DP-E-15-001; University of Tokyo; Shell; scenario planning; public sector; private sector; differences
  • Cover Image 2.5. China: when governments go wrong
    Abstract:

    A scenario study on China for a Japanese research institute, a not-for profit organisation (NPO). The aim of the work was to ignite a conversation between Chinese and Japanese experts on energy saving issues. (2006/07)

    Extracted from "Scenario projects in Japanese government: Twenty years of experience, five tales from the front line" GraSPP-DP-E-15-001, © Masahiro Kakuwa, March 2015

    Keywords(s): Scenario projects; Japan; Japanese Government; March 2015; Masahiro Kakuwa; twenty years experience; tales from the front line; GraSPP-DP-E-15-001; University of Tokyo; Shell; scenario planning; public sector; private sector; differences
  • Cover Image 2.6. Recapitulation: Five scenario projects
    Abstract:

    Review of 5 Case Studies extracted from "Scenario projects in Japanese government: Twenty years of experience, five tales from the front line" GraSPP-DP-E-15-001 © Masahiro Kakuwa, March 2015

    Keywords(s): Scenario projects; Japan; Japanese Government; March 2015; Masahiro Kakuwa; twenty years experience; tales from the front line; GraSPP-DP-E-15-001; University of Tokyo; Shell; scenario planning; public sector; private sector; differences
  • Cover Image 2000: Using scenarios to expose tacit assumptions
    Abstract:

    2000: Using scenarios to expose tacit assumptions

    This case study was first published in the 2nd edition of “Scenario Planning” in 2006.- Man Group in 2000 was a world-leading alternative investment management business. With a broad range of funds for institutional and private investors globally, it was known for its performance, innovative product design and investor service. Man manages over $70 billion and employs 1,800 people in 13 countries worldwide.

    Written by SAMI Fellow Gill Ringland

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2002: Diabetes 2020 - Designing New Business Models for Prevention and Treatment
    Abstract:

    2002: Diabetes 2020 -- Designing New Business Models for Prevention and Treatment

    In 2002, a global healthcare company, with HQ in Denmark, decided to explore a new vision – of preventing or controlling diabetes. They realised that exploring such a visionary idea required more than conventional strategic planning. So they contacted an external research organization, who had previous healthcare experience, to help develop scenarios on health systems and new business models for the pharmaceutical industry

    Adapted by SAMI Principal Huw Williams from an original case study by Bo Wesley and Jonathan Peck

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2004: Surrey 2020 - A Vision with Wide Engagement
    Abstract:

    2004: Surrey 2020 - A Vision with Wide Engagement

    All local authorities in the UK were required to produce Community Plans, with different authorities adopting different strategies to accomplish this task. Surrey County Council decided to use scenario planning to create a vision for Surrey, looking towards the year 2020, as the basis of its Community Planning process. It decided to work through the Surrey Strategic Partnership (SSP), because it embraced all the local government authorities, statutory and community public service agencies and voluntary groups, thus providing an inclusive mechanism to link the diverse Surrey communities.

    Written by SAMI Fellow Gill Ringland.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2006: Scenarios for India and China 2015
    Abstract:

    2006: Scenarios for India and China 2015

    Though still commonly referred to as emerging markets, both China and India have long outgrown the term, particularly as a result of expansion over the last decade and a half. It is also common to group the two countries together when in fact their political, economic and social structures are quite different. To take just two of the more important examples, China is a one-party communist state with obscure and hard to analyze regulatory structures, while India is the world’s largest democracy with overt and recognizable regulation; secondly, China has an ageing population, while India follows the more common emerging markets model of rapid growth at the younger end of the demographic curve.

    Blog written by SAMI Principal Malcolm Cooper

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2007: Meeting Change at Sovereign Housing Association
    Abstract:

    2007: Meeting Change at Sovereign Housing Association

    There are around 1,500 independent not-for-profit housing associations in England, providing around 2.5million homes for about 5million people. Most housing associations are charitable, and the homes they provide are overwhelmingly long term homes at sub-market rents. Sovereign Housing Association is the largest housing association in the south and south west of England, providing over 36,000 homes. Working in over 60 local authority areas and employing over 1,000 people, they offer a wide range of homes from affordable rent to outright sale.

    Written by SAMI Principal Nick Jackson.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2008: The Financial Crash
    Abstract:

    2008 – The Financial Crash Her Majesty was not amused.

    During a briefing by academics at the London School of Economics on the turmoil in the international markets, the Queen asked, “Why did nobody notice it?”

    Written by SAMI Fellow David Lye.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2009: Assessment of the City’s I.C.T. Infrastructure
    Abstract:

    2009: Assessment of the City’s I.C.T. Infrastructure

    As broadband connectivity soared and electronic trading became fundamental to the City’s operation, the City of London Corporation (CoLC) commissioned SAMI Consulting to conduct a study of the ICT infrastructure and the future ICT requirements of businesses in the City and its immediate fringes. SAMI conducted a series of interviews during November and December 2008, when many organisations were dealing with the impact of the financial crash. Nonetheless, the City’s ICT infrastructure was seen as being as sufficiently important for 62 people to make the time to respond.

    Written by SAMI Principal Huw Williams.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2012: A Long View of the Legal Profession
    Abstract:

    2012: A Long View of the Legal Profession

    In 2012, Allen & Overy, a global legal firm often topping the FT “Most Innovative Law Firms” list, launched their “Long View” Project. This asked – how do you get a partnership to look outwards and embrace change?

    Written by SAMI Fellow, Gill Ringland

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image 2013: A Strategy Cycle for the European Commission
    Abstract:

    2013: A Strategy Cycle for the European Commission

    EFFLA (European Forum on Forward Looking Activities) was set up in September 2011 to aggregate existing forward looking studies and data and involve public and private stakeholders to improve the evidence base of future (R&I) policies and act as an Advisory Board to Director General of the Research and Innovation Directorate (RTD) of the Commission.

    Written by SAMI Fellow, Gill Ringland.

    Keywords(s): SAMI 25; 1989; 2014
  • Cover Image A Blueprint for Organizing Foresight in Universities - FOR-UNI Blueprint
    Author(s): Curaj, Adrian; Michel, Alain; Saritas, Ozcan; Rossel Pierre; Tuomi, Ilkka; Miller, Riel;
    Keyword(s): Methodology; Ilkka Tuorni; Issues; Futures Literacy; Malaysia; Riel Miller; Contingency; Risks; Anticipatory Systems; Big Picture; Synthesis; Challenges; Ireland; Modelling; US; Conclusion; Modalities; Higher Education; Romania; Optimisation; Exploration; Ozcan Saritas; Governance; Public policy; Canada; Alain Michel; Turkey; For-Uni Blueprint; Introduction; Analysis; References; Foresight; Pierre Rossel
  • Cover Image A study in Turkey
    Abstract: This project for a multinational group was facilitated by Adam Scott and Adrian Davies of St Andrews Management Institute, as part of a set of ongoing projects by the group to review manufacturing and marketing strategy.The case study was written by Adam Scott and Adrian Davies and is reproduced with their permission.
    Keywords(s): Scenarios in business; scenarios; business; Gill Ringland; Part IV; case studies; range of scenario thinking applications; introduction
  • Cover Image A taxonomy of experiential futures - Joe Tankersley
    Abstract:

    Experiential, or Immersive Futures, have been getting a lot of discussion among members of the APF and others in the foresight community of late. In general these are events designed to make “real” the most relevant elements depicted in a narrative scenario.

    Keywords(s): APF; Compass; 2015; WFS; Conference
  • Cover Image A trading group
    Abstract: A short workshop for the trading group, based on existing scenarios for the City of London, helped the Group to analyse their portfolio by exposing the differing default scenarios of business unit management teams.
    Keywords(s): Scenarios in business; scenarios; business; Gill Ringland; Part IV; case studies; range of scenario thinking applications; introduction
  • Cover Image AMA – ROAD MAP TO UTOPIA
    Abstract:

    The Arts Marketing Association (AMA) is for people who persuade the public to experience the arts. The AMA has a membership of around 2000 arts professionals working in marketing, audience development, general management, education, sales, development, programming and curatorship. The visual arts and crafts, museums, performing and combined arts, film, video and literature are all represented.

    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image BRITISH AIRWAYS
    Abstract: This is an edited extract, reprinted with permission, from Scenario Planning at British Airways: A Case Study by Kathy Moyer (Moyer, 1996).
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image CABLE & WIRELESS
    Abstract: The search for a more effective way to decide the information that senior management at the £5.5 billion telecommunications group Cable & Wireless needed for making decisions had begun in the early 1990s. It was accelerated in late 1994 with the establishment of a new unit at headquarters called group development.
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image Case studies from Strategic Foresight
    Author(s): Lustig, Patricia
    Keyword(s): Learning from the Future; Strategic Foresight; 2015; Patricia Lustig; Business
  • Cover Image Compass-WFS Special (2015-SE-APF)
    Author(s): Curry, Andrew (editor)
    Keyword(s): 2015; WFS; APF; Compass; Conference
  • Cover Image DIABETES 2020: DESIGNING NEW BUSINESS MODELS FOR PREVENTION AND TREATMENT
    Abstract:

    Novo Nordisk (www.novonordisk.com) is a world leader in diabetes care. With headquarters in Denmark, the company employs more than 20000 people in 78 countries, and markets its products in 179 countries. Novo Nordisk’s vision is to defeat diabetes by finding better methods of prevention, detection and treatment.

    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image ELECTROLUX: DEVELOPING NEW BUSINESS STREAMS
    Abstract: A key concern for the Electrolux group, a major supplier of white goods, is environmental issues – and working with environmental issues is all about dealing with short-term uncertainties and understanding long term trends. The management team wanted the group staff environmental affairs to develop an awareness of those trends and strategies for dealing with environmental issues integrated with the business process throughout the company.
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image EUROPEAN COMMISSION: USING SCENARIOS TO CREATE COMMON UNDERSTANDING ACROSS DIFFERENT CULTURES
    Abstract: An advisory group of the European Commission (EC) struggled to create a common language among its members, a culturally diverse group. The cultures were academically and nationally varied. Academic specialisms included philosophy, history, social science, economics, information technology, nano-technology, psychology, genetics, physics, futurism, veterinary science and neuro-science. Their nationalities were Austrian, Belgian, British, Croatian, Dutch, French, German, Greek, Irish, Italian, Norwegian, Spanish and Swiss. To develop a common language, a subset of the group created a set of scenarios and used them as the basis for discussions, an effort that served to bridge the cultures.
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image Evaluation of UNESCO Anticipation and Foresight Programme; 2006
    Author(s): Laat, Bastiaan de; Dani, Soheir
    Keyword(s): research programmes; forecasting; future studies; REVIEW; project evaluation
  • Cover Image FINLAND: A LONG-TERM VIEW
    Abstract:

    This summary is based on an excellent paper by Kaivo-oja et al., “Scenarios for the case of Finland” (Kaivo-oja et al., 2004).

    Finland’s FINSKEN project has developed integrated scenarios that can be used to analyse the potential changes in environmental and socioeconomic factors for Finland in the twenty-first century. The article presents four storylines that integrate the Special Report on Emission Scenarios (SRES) of the Intergovernmental Panel on Climate Change (IPCC) with socioeconomic factors, and examine the implications for the economic and social paths of the Finnish economy over the next century.

    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image FIVE Scenarios to Influence Public Attitudes
    Abstract:

    This chapter focuses on the use of scenarios to create a framework for a shared vision of the future, by promoting discussion and building consensus, outside a business environment. Looking at the similarities between organisations that report success in using scenarios, and the way in which, for instance, the South African or Canadian governments have used scenarios to create coherence, suggests the importance of communication via storyline and image. The chapter covers global and national/regional scenarios, and scenarios oriented to tackling issues of the twenty-first century: information technology, the informed consumer, climate change and cities.

     

    Author(s): Ringland, Gill
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part I
  • Cover Image Foresight as a Strategic Long-Term Planning Tool for Developing Countries 2014
    Author(s): UNDP
  • Cover Image Foresight in Government
    Author(s): Iana Dreyer and Gerald Stang
  • Cover Image Foresight into insight
    Abstract: Texaco used scenarios over a period of four years to make better strategic decisions and develop new business opportunities, working with Peter Schwartz of Global Business Network.This is an excerpt from a case study describing how Texaco's Strategic Management Group (SMG) used the scenario process, helping to create the context for investment and policy decisions by the company, over an approximately four-year period from 1997. This excerpt focuses on the aspects of the project that provide lessons for managers on engagement with executives and business units, fostering strategic conversation and aligning the organization to respond to emerging challenges.It is reproduced by permission of Texaco
    Keywords(s): Scenarios in business; scenarios; business; Gill Ringland; Part IV; case studies; range of scenario thinking applications; introduction
  • Cover Image FOUR Linking Scenarios to Strategic Planning
    Abstract: This chapter discusses using the scenarios, built as described in Chapter 3, in ICL’s strategic planning. Four applications are discussed: applying the scenarios to information markets; a sensitivity analysis/risk assessment of an investment portfolio; linking scenarios to a PIMS and MA/C analysis; and using the scenarios to build a more robust strategy.
    Author(s): Ringland, Gill
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part I
  • Cover Image Godet Unesco Strategic Foresight (sans index) ENG
    Author(s): Philippe Durance
  • Cover Image Healthcare 2010 scenarios: guiding a vision for predictive medicine
    Abstract: GlaxoSmithKline used scenarios to explore futures for health services in order to decide their role in those futures and to encourage their preferred future to develop. Clem Bezold of the Institute for Alternative Futures (IAF) facilitated the project. This case study has been written by Paul Meade, Vice-President of Best Practices LLC and Clement Bezold, PhD of the Institute for Alternative Futures.
    Keywords(s): Scenarios in business; scenarios; business; Gill Ringland; Part IV; case studies; range of scenario thinking applications; introduction
  • Cover Image KRONE: SCANNING THE HORIZON
    Abstract: KRONE (UK) Technique Ltd is the British subsidiary of a £300 million German company. The core business is largely based on copper wiring, so that a lot of the activity was involved with telecommunications infrastructure, or the hardware for telecommunications. For example, the company was a major supplier to BT, making products such as telephone socket boxes.
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image MORGAN STANLEY IN JAPAN, 2002
    Abstract: This case study is based in the Harvard Business Review article HBR – N9– 702–458 and extracts are reproduced with the permission of Harvard Business School Publishing.
    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image New car distribution of the future
    Abstract: This case study by Alexander Fink of ScMI explores the changes in industry structure arising from changing lifestyles and the use of ecommerce to buy cars. It is published with permission of Scenario Management International AG
    Keywords(s): Scenarios in business; scenarios; business; Gill Ringland; Part IV; case studies; range of scenario thinking applications; introduction
  • Cover Image PHARMA FUTURES: MULTI STAKEHOLDER SCENARIO PLANNING FOR THE GLOBAL PHARMACEUTICAL INDUSTRY THROUGH 2015
    Abstract:

    This case study was written by Erik Smith of Global Business Network, a member of the Monitor Group, and borrows heavily from the “Pharma Futures Report” that is available at www.pharmafutures.org. The author wishes to acknowledge the three project sponsors: ABP, Netherlands (Algemeen Burgerlijk Pensioenfonds); OPERS, US (Ohio Public Employees Retirement System); and USS, UK (Universities Superannuation Scheme); as well as the project director (Sophia Tickell), all 15 members of the project working group and his GBN colleagues (Steve Weber, Andrew Blau, and Lynn Carruthers). It is published wit the permission of GBN.

    Keywords(s): Scenario planning; Gill Ringland; 2nd edition; 2014; managing for the future; scenarios; planning; Part III; case studies; introduction; application of scenarios to strategy; strategy; application; scenario thinking; examples; list of case studies
  • Cover Image Preparing for a new environment of energy at Statoil
    Abstract: This is an account of a project initiated by Hans Gjennestad of Statoil International E&P with a process and research designed and facilitated by Tony Hodgson of Metabridge. Philip Mathieu, Head of Corporate Strategy, guided the further developments, during which the Unbelievable scenario proved to be near the truth for this Norwegian oil company. The case study was written by Tony Hodgson and is published with his permission.
    Keywords(s): Scenarios in business; scenarios; business; Gill Ringland; Part IV; case studies; range of scenario thinking applications; introduction